Sep 2019

ETSY GLOBAL DESIGN AWARDS

Considering the origin story behind Vicky Moudilou and Stam Guinis’s Ethical Magic Sliders, it’s fitting that the shoes are made using upcycled motorcycle tires. “We usually travel by motorcycle on our vacations,” the couple explains. In fact, it was one such trip—and more specifically, Vicky’s penchant for packing too many shoes—that inspired the idea for the colorful, interchangeable-strap sandals to begin with.The resulting design took the Athens-based couple nearly a year to bring to market, which they did during their off-hours since they both work as financial analysts by day. Their vision for the shoes included several sustainability-minded guiding principles, including not using animal leather or plastics—and the desire to create something affordable, fashionable, and, of course, light enough to pack for vacation.

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‘Fluffy Stone’ – polymorphic dress / shirt
‘Fluffy Stone’ – polymorphic dress / shirt
‘Fluffy Stone’ – polymorphic dress / shirt
‘Fluffy Stone’ – polymorphic dress / shirt
‘Fluffy Stone’ – polymorphic dress / shirt
1 day ago
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1/5
‘Paradox’  ss23

📷 by: David Yu
‘Paradox’ ss23 📷 by: David Yu
3 days ago
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2/5
ss23 ‘Paradox’ collection : 

‘White Crow’ – tunic blouse
ss23 ‘Paradox’ collection : 

‘White Crow’ – tunic blouse
ss23 ‘Paradox’ collection : ‘White Crow’ – tunic blouse
7 days ago
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3/5
‘Paradox’ / ss23

photographer @gmalekakis , model  @yuanmengyao___914 , muah @morfe_m , assistant , art director @danai_nielsen ,  @marina_polimeri, model agency @ace_models_athens
‘Paradox’ / ss23 photographer @gmalekakis , model @yuanmengyao___914 , muah @morfe_m , assistant , art director @danai_nielsen , @marina_polimeri, model agency @ace_models_athens
2 weeks ago
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4/5
2 weeks ago
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5/5