Unusual clothes and upcycled sandals
‘Eating the Goober’ is an international award-winning brand based in Athens, founded in 2017 by Vicky Moudilou & Stamatis Guinis.
What Eating the Goober means?
‘Super goober’ was the magic peanut that would miraculously transform Goofy, the cartoon character, into “Super Goof”. Metaphorically, “Eating the Goober” represents the effort to reveal our very own superhero alter ego, to become a bit better!
We support the global sustainable fashion movement by operating with respect towards humans, animals & the environment (for more info on ‘Sustainability’, see below). We design our garments trying to maintain a balance between interesting & wearable.
Eating the Goober clothes
The designs unite minimalism, geometry, and a trace of Japanese influence, combined with Greek aesthetic. We believe that clothing has no gender, so many of our designs are unisex. However, we categorize our clothes into women’s & men’s based on different measurements. Feel free to contact us if you would like any of our designs in different measurements. Most of the outfits can be worn in many ways, encouraging our customers to be as creative and unique as they feel.
Eating the Goober sandals, the ‘Ethical Magic Sliders’
Our upcycled sandals are made of recycled & eco-friendly materials. With a simple click you can add different covers to the upper part of the sandals and thus easily change the look whenever you want!
+ with respect to humans: our slides are locally made by craftsmen that work in safe and fair conditions, are treated with dignity & respect, and are paid fairly for their work.
+ with respect to animals: no animal was harmed in producing these sandals. Our leather is Vegan (plant-based substitute of animal leather).
+ with respect to the environment: our sliders are fabricated out of recycled materials (defective tires that cannot be used in cars as well as non-woven vegan leather made from pineapple or grape waste) combined with eco-friendly new materials. Covers are made from upcycled materials, cork fabric and the remaining fabrics of our production.
+ Save money: with one pair of slide sandals, you end up with countless possibilities! Isn’t that magical?
+ Save space: travel light and pack as many designs and colors as you want on holiday. Showcase your creativity by switching your style to match your mood!
+ Change consuming behavior: our sandals are designed to last. If you get tired of them, don’t throw them away, just change the cover!
Bespoke design of uniforms for Hotels & Restaurants
We provide exclusive services by designing luxury & eco-friendly uniforms for hotel & restaurant staff. The design draws inspiration from the architecture of each hotel/restaurant and combines minimalistic aesthetics, interesting details, geometric elements and elegant design. Our partnerships include many luxury hotels as well as Michelin-awarded restaurants. Our aim is to provide interesting and stylish clothing that will be comfortable for staff at the same time. Please contact us for more information.
Our products are made locally by people who are paid fairly for their work and work in excellent working conditions. 80% of our production is done in our atelier (handmade procedures). We are open to anyone who wishes to visit & see the working conditions and get to know our team!
Slow fashion / zero waste techniques
We are a small Greek company that strongly believes in slow fashion. We create two collections per year with limited designs. We use high quality materials and try to make most of our designs versatile. We also use innovative ideas to help change consumers’ behavior. (i.e Pinboard collection, Ethical Magic Sliders) Our suggestion is: “If you get tired of your clothes or shoes, don’t throw them away, just change them!” We never throw away or destroy clothes. Garments from previous collections that are in stock are available in our store all year round. We create zero waste designs using the moulage technique. That is, to make the design in such a way that no piece of fabric is thrown away. Some of the smaller pieces of fabric are used to make covers for our sandals.
We love and care for animals. We never use animal leather, fur & silk. We have not given up on wool, but we are in the process of making collaboration with “ethical wool” suppliers. We use animal leather substitutes such as pineapple leather and grape waste leather.
We are polyester free. We have not given up on cotton, but we try -where it is possible- to replace it with organic cotton or eco-friendly cotton. We love upcycling and the process of creating something new out of what is considered as waste by others. We ‘ve run a lot of “upcycling” projects, such as short raincoats from broken umbrellas, collars from artificial lawn remnants, bags from old men’s suits and of course our “Ethical, Magic Sliders”. Our physical store is also created based on circular practices. Our furniture is made from trash collected from the sea (Blue Cycle), plant pots are from recycled plastic, hangers from recycled paper, packaging from recycled pet bottles, eco-friendly mirrors etc.)
In 2023 we collaborated with a loom weaver from Donousa island who supplied us a handwoven textile made from traditional loom using recycled Greek cotton fibers. This summer (2024) a new project is coming up. A collaboration with the Animal Charity of Ilioupolis which will aim to help the stray cats of Athens. Stay tuned! We are open to partnerships that will improve us as a more sustainable brand. Please feel free to contact us if you have any proposals to share.
Transparency & honesty
We are not perfect; we realize our weaknesses. We are always in the mood for continuous improvement (as our name implies…).
We are transparent, reject “greenwashing” and are happy to answer any questions you may have. Feel free to send us your questions or to meet us in person at our physical store in the center of Athens. Our world doesn’t need a handful of people who do everything perfectly. It needs millions of people trying.